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Uniting Smiles
01 — The brief
Uniting Smiles supports dental charities caring for vulnerable people across WA. The brand had to feel compassionate and still earn trust from corporate backers and volunteers.
02 — The idea
Overlapping colours and shapes: people and organisations coming together for one goal. The mark carries the idea on its own, from a phone screen to a pull-up banner.
The website leads with the cause and makes the two key actions, volunteering and donating, impossible to miss.
03 — The mark, piece by piece
- 01
Three strokes, one weight
Every piece is drawn with the same rounded line, so no partner in the network outranks another.
- 02
Where they overlap
The colours darken where they cross: the points where organisations and people meet to get care done.
- 03
A softened plus
The care cross is there, but rounded ends keep it warm and kind rather than clinical.
04 — What we made
01Logo + identity
02Website design
03Brochure + stationery
04Brand guide
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