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Uniting Smiles
01 — The brief
Uniting Smiles supports dental charities caring for vulnerable people across WA. The brand had to feel compassionate and still earn trust from corporate backers and volunteers.
02 — The idea
Overlapping colours and shapes: people and organisations coming together for one goal. The mark carries the idea on its own, from a phone screen to a pull-up banner.
The website leads with the cause and makes the two key actions, volunteering and donating, impossible to miss.
03 — What we made
01Logo + identity
02Website design
03Brochure + stationery
04Brand guide
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