Walking Wildflowerz

Client: Walking Wildflowerz
Sector: Handmade jewellery label
Services: Brand identity, wordmark, characters, packaging, merch
Location: Perth, WA

01 — The brief

A locally owned label making handcrafted, sustainable jewellery with a loyal community. The brand needed real personality and an emotional connection with the people who wear it.

02 — The idea

A world of characters with a main mascot at its heart, drawn in soft, organic lines that reflect the label's eco values.

A wordmark that works on its own or alongside the cast, so the brand can tell stories across posters, packaging, stickers and merch.

Walking Wildflowerz t-shirt and packaging

Walking Wildflowerz stickers on a laptop

03 — What we made

01Wordmark

02Character set

03Packaging

04Merch + stickers

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